In my role as Senior Digital Designer at Sur La Table, for all of 2024 I have been tasked with owning the homepage design. Collaborating with Marketing on a monthly basis, we discuss upcoming product launches, sales, seasonal stories we want to tell our customer.

Outside of the homepage, I am regularly tasked with creating landing pages for large campaigns like Mother’s Day, Outdoor Summer, Flatware, an assortment of brand pages (Sur La Table, All-Clad, Miyabi to name a few). Some more recent work were custom Holiday and Holiday Gifting pages.

Throughout my tenure at Zulily, I’ve been a Photo Editor, Production Designer, Retail Visual Designer, Marketing & Brand Designer, and a Social Media Photo Art Director.

While primarily focusing on the digital customer experience, I’ve also had opportunities to work on print and direct-mail projects from time to time.

Building relationships with Marketing and Creative Leaders, Merchandisers, Copywriters, Channel Owners, Program Managers, Vendors, Photographers, and Stylists, I’ve found extreme value in process, conversations, and collaboration being the keys to executing amazing customer lifecycle experiences.

As Marketing Designer for Clare V. I was solely responsible for the homepage creative weekly refresh based on inventory and incoming new products, in collaboration with merchandising. Multiple custom designed emails per week, which I sliced and coded into a email provider platform. I owned storytelling and generating at minimum two sets of corresponding custom social media posts per week. I created ad-hoc standalone tiles for e-commerce categories (Apparel, Bags, Accessories, Gifts, etc.), branded animations and designs for landing page experiences, Holidays, collaborations, and more.